JLR

Jaguar Land Rover aimed to enhance user engagement and interaction with their vehicles through an innovative digital experience. The goal was to create an immersive 3D navigation section that responds to the user's mouse cursor movements, allowing them to explore different models seamlessly.
Jaguar Land Rover aimed to enhance user engagement and interaction with their vehicles through an innovative digital experience. The goal was to create an immersive 3D navigation section that responds to the user's mouse cursor movements, allowing them to explore different models seamlessly.

Services

Services

UI/UX Design

Service Design

3D Design

Research & Prototyping

UI/UX Design

Service Design

3D Design

Research & Prototyping

Catagories

Catagories

Web Design

Web Design

Client

Client

UX/UI Intern for StoryTeq

(Jan-May 2024)

UX/UI Intern for StoryTeq

(Jan-May 2024)

Competitor Research

Competitor Research

Audi:
- 3D car configurator, allowing users to customise their vehicles and explore various options.
- Immersive experience, extensive customisation capabilities, detailed vehicle information.

BMW:

BMW:

-Visualiser tool renders BMW vehicles in a three-dimensional allowing users to view them from various angles and perspectives

-Users can rotate the vehicle 360 degrees and zoom in/out to inspect details up close or get a broader view of the entire vehicle.

-Level of interactivity within the Visualiser tool is limited to just rotation around the vehicle

Unreal Engine

Unreal Engine

Sculpting a visually captivating landscape inspired by the adventurous spirit of Land Rover vehicles involving natural elements such as mountains that reflect the brand's rugged yet refined identity.


Carefully integrating 3D models of Land Rover vehicles, such as the Range Rover and Discovery, into this environment to create the context to the 3D navigation experience.

Unreal Engine & Ater Effects

Unreal Engine & Ater Effects

Utilising Unreal Engine's level sequence feature, a dynamic sequence of the car was created, capturing various angles and movements.


This sequence was then imported into After Effects to add transitions between different Land Rover models and incorporate mouse cursor movements to simulate user interaction

Final Outcome

Final Outcome

A video showcasing the user navigating through the menu and hovering between the Range Rover Model and Discovery Model.

A video showcasing the user navigating through the menu and hovering between the Range Rover Model and Discovery Model.

FURTHER PROJECTS

  • MARIA

  • FITZPATRICK

  • MARIA

  • FITZPATRICK

  • MARIA

  • FITZPATRICK