Objectives
Engaging Storytelling:
Capture the audience's attention and effectively convey the benefits of a DAM, presented in a compelling and narrative-driven format.
Brand Consistency:
The information page needs to align seamlessly with Storyteq's brand identity, including visual elements, tone of voice, and messaging.
Educate Audience:
Provide a comprehensive overview of a DAM, including its key functionalities, use cases, and benefits showcasing ActiveDam at the end.
Solutions
Brand Alligned Visual Design:
Utilised Storyteq's brand guidelines to create a visually cohesive and aesthetically pleasing layout by incorporating brand colours, typography, and imagery to reinforce brand identity
Interactive Elements:
Integrated interactive elements such as sliders, animations, and tooltips to enhance user engagement and facilitate understanding of complex concepts.
Structured Elements:
Organised the information page into distinct sections covering topics such as What is DAM?, where each section provides clear and concise information, supplemented with relevant examples and case studies to illustrate real-world applications.
