Context
Context
As digital and physical worlds continue to merge, fashion brands are seeking new ways to engage tech-savvy, style-conscious audiences. This project explores how augmented reality and AI can create a personalised, immersive wardrobe assistant that enhances discovery and self-expression.
Problem Statement
Problem Statement
How can we use emerging technologies to transform the way users discover, try on, and connect with fashion in both digital and physical spaces?
Solution
Solution
A mobile-accessible AR interface that uses wearables (e.g. smart rings or glasses) to activate a virtual catwalk. Users can view curated outfits, hear AI-powered style advice, and interact with digital garments in real-time — making the process of choosing clothes more interactive, personal, and playful.
Research
Research
I conducted observational research and informal interviews to understand how users currently browse and select clothing online. I focused on behaviours around digital styling apps, e-commerce journeys, and social media influences like outfit-of-the-day (OOTD) posts. Key observations included:
Users often experience decision fatigue when faced with too many options.
There’s a growing demand for quick, curated style suggestions that feel personal.
Many users save outfit inspiration across multiple platforms, highlighting a fragmented experience.
To explore future-facing interaction models, I studied sci-fi films (Black Panther, Minority Report, Her) to understand how immersive interfaces are imagined. I also analysed current trends in wearable tech, such as smart glasses and AR filters, identifying how these tools are evolving to become everyday access points for digital interaction.
Key insights:
Immersive UIs emphasise gesture, voice, and spatial design.
Wearables are moving toward more discreet, embedded functionality.
Users are already familiar with AR through social apps, easing adoption.
I conducted observational research and informal interviews to understand how users currently browse and select clothing online. I focused on behaviours around digital styling apps, e-commerce journeys, and social media influences like outfit-of-the-day (OOTD) posts. Key observations included:
Users often experience decision fatigue when faced with too many options.
There’s a growing demand for quick, curated style suggestions that feel personal.
Many users save outfit inspiration across multiple platforms, highlighting a fragmented experience.
To explore future-facing interaction models, I studied sci-fi films (Black Panther, Minority Report, Her) to understand how immersive interfaces are imagined. I also analysed current trends in wearable tech, such as smart glasses and AR filters, identifying how these tools are evolving to become everyday access points for digital interaction.
Key insights:
Immersive UIs emphasise gesture, voice, and spatial design.
Wearables are moving toward more discreet, embedded functionality.
Users are already familiar with AR through social apps, easing adoption.
Persona Development
Persona Development
The Convenience Shopper:
-Age: 26–35
-Time-poor, wants to get dressed efficiently
-Uses AI-curated shopping platforms or subscriptions
-Would benefit from a tech-enhanced wardrobe assistant that removes friction
The Convenience Shopper:
-Age: 26–35
-Time-poor, wants to get dressed efficiently
-Uses AI-curated shopping platforms or subscriptions
-Would benefit from a tech-enhanced wardrobe assistant that removes friction
The Digital Seeker:
-Age: 18–25
-Uses Pinterest, TikTok, and fashion apps for inspiration
-Loves mixing high street with digital experimentation (e.g., AR filters)
-Seeks quick outfit suggestions and new ways to express their identity
The Digital Seeker:
-Age: 18–25
-Uses Pinterest, TikTok, and fashion apps for inspiration
-Loves mixing high street with digital experimentation (e.g., AR filters)
-Seeks quick outfit suggestions and new ways to express their identity
Brainstorming & Ideation
I started with early sketches and storyboards of what an immersive, wearable-activated wardrobe interface might look like.
I then moved into 3D prototyping using Mixamo to create animated fashion avatars. These characters helped visualise how users could preview full outfits in motion.
I experimented with combining 3D assets and AR environments using Adobe Aero, allowing users to tap characters and see them walk a virtual catwalk with accompanying audio style cues.
The final concept is a touch-activated AR wardrobe experience accessed via wearable tech, offering curated outfits brought to life in your space—blending convenience, self-expression, and emerging technology.
I started with early sketches and storyboards of what an immersive, wearable-activated wardrobe interface might look like.
I then moved into 3D prototyping using Mixamo to create animated fashion avatars. These characters helped visualise how users could preview full outfits in motion.
I experimented with combining 3D assets and AR environments using Adobe Aero, allowing users to tap characters and see them walk a virtual catwalk with accompanying audio style cues.
The final concept is a touch-activated AR wardrobe experience accessed via wearable tech, offering curated outfits brought to life in your space—blending convenience, self-expression, and emerging technology.
