MF

Dubmension

To explore how immersive technologies like Unreal Engine, AI, and digital collectibles can reshape the way people engage with music, culture, and each other—creating virtual environments that blend nostalgia, interaction, and futuristic rave culture.

To explore how immersive technologies like Unreal Engine, AI, and digital collectibles can reshape the way people engage with music, culture, and each other—creating virtual environments that blend nostalgia, interaction, and futuristic rave culture.

Services

Services

Immersive Design

Spatial Design

3D Design

Immersive Design

Spatial Design

3D Design

Catagories

Catagories

Virtual space

Digital Installation

Virtual space

Digital Installation

Context

Context

Music culture is undergoing a major shift. As streaming replaces physical formats and digital platforms globalise underground scenes, the connection between listener, artist, and experience becomes more fragmented. This project responds to that shift by asking:  What if virtual spaces could reintroduce emotional, communal, and sensory elements to digital music engagement?

Problem Statement

Problem Statement

How can we merge nostalgia and innovation to create a future-facing music experience that bridges physical presence and virtual co-participation?

How can we transform passive digital music consumption into an immersive, shared experience that fosters deeper connection between people, place, and sound?

Persona Development

Persona Development

The Global Connector:
-Age: 20–35
-Loves to attend global events virtually with friends
-Uses tech to stay socially connected across borders

The Global Connector:
-Age: 20–35
-Loves to attend global events virtually with friends
-Uses tech to stay socially connected across borders

The Digital Raver:
-Age: 18 +
-Attends physical and digital events
-Values exclusivity, community, and immersive visuals

The Digital Raver:
-Age: 18 +
-Attends physical and digital events
-Values exclusivity, community, and immersive visuals

Research Insights

Streaming has redefined access but reduced sensory connection

Cultural nostalgia (e.g., vinyls, raves) is resurfacing in digital forms

Virtual spaces can replicate real-world feelings through design, light, sound, and movement

There is space for innovation at the intersection of music, collectibles, and digital immersion

Streaming has redefined access but reduced sensory connection

Cultural nostalgia (e.g., vinyls, raves) is resurfacing in digital forms

Virtual spaces can replicate real-world feelings through design, light, sound, and movement

There is space for innovation at the intersection of music, collectibles, and digital immersion

Brainstorming & Ideation

I explored how to bring emotion and atmosphere back into digital music consumption. I designed a modular, room-based experience where each virtual room represented a different layer of musical exploration—discovery, memory, community, and release.

Possible Solutions
Virtual rooms designed in Unreal Engine to simulate physical spaces
Use of AI and dynamic visuals to respond to user presence and motion
Exclusive access to digital dubplates (NFT-style) as rewards
Community interaction and co-presence through shared immersive environments

I explored how to bring emotion and atmosphere back into digital music consumption. I designed a modular, room-based experience where each virtual room represented a different layer of musical exploration—discovery, memory, community, and release.

Possible Solutions
Virtual rooms designed in Unreal Engine to simulate physical spaces
Use of AI and dynamic visuals to respond to user presence and motion
Exclusive access to digital dubplates (NFT-style) as rewards
Community interaction and co-presence through shared immersive environments

Before developing the environment in Unreal Engine, I used Vizcom AI to create high-fidelity storyboard visuals that captured the intended mood, atmosphere, and spatial composition of the experience. This helped define the creative direction and align visual intentions before entering the 3D build phase.

Final Outcome

Final Outcome

The final design, built in Unreal Engine, features a digital rave house set in a surreal, neon-soaked landscape. Users can explore each room, triggering sound, light, and motion interactions. The experience simulates the feeling of discovery, nostalgia, and connection found in underground music culture.

Dubmension brings together audiovisual storytelling, architectural space, and digital culture into one immersive, multi-sensory installation.

Key Features:
Virtual rooms activated by movement (e.g., walk-through portals, sound-reactive lights)
NFT-style dubplates and exclusive content tied to interaction
Personalised atmosphere that adapts to user presence

The final design, built in Unreal Engine, features a digital rave house set in a surreal, neon-soaked landscape. Users can explore each room, triggering sound, light, and motion interactions. The experience simulates the feeling of discovery, nostalgia, and connection found in underground music culture.

Dubmension brings together audiovisual storytelling, architectural space, and digital culture into one immersive, multi-sensory installation.

Key Features:
Virtual rooms activated by movement (e.g., walk-through portals, sound-reactive lights)
NFT-style dubplates and exclusive content tied to interaction
Personalised atmosphere that adapts to user presence

FURTHER PROJECTS

VIEW ALL PROJECTS

MF

MF